The Edrington Group køber The Brugal Company.

The Edrington Group, én af ejerne af Maxxium og med produkterne The Famous Grouse og Highland Park i porteføljen, har købt aktiemajoriteten i The Brugal Company, som er er verdens tredjestørste producent af rom.

Gennem købet styrker The Edrington Group sin position som en førsteklasses spiritusproducent.

The Brugal Company er med en markedsandel på 80%, den førende producent af rom i Den Dominikanske Republik, hvor selve produktionen finder sted og fortsat vil gøre det.
The Brugal Company vil i løbet af året åbne et kontor i Spanien, men hovedkontoret vil forblive i Den Dominikanske Republik.

Chief Executive i The Edrington Group Ian Curle siger:

“The agreement with Brugal Co is in line with our strategy and is a major step forward for Egret. We announced some time ago our objective to increase international growth and stated that as well as developing our core brands to leading premium positions, we also intended to target new brand opportunities outside the Scotch whisky category.
Brugal is a high growth brand in a dynamic category and we intend to fulfil its significant potential”.

George Arzeno Brugal, President of Brugal Company, siger:

“We are very pleased to enter this new partnership with the Edrington Group, whose culture and values make them an ideal partner for Brugal Co. We think this new alliance, combining the heritage and skills of Brugal Co in the premium rum sector with the international premium brand marketing and distribution strength of Edrington, will bring significant benefits to the Brugal brand and to both partners".